Investment Sales

Selling a building is one decision that hides five: the price your basis actually needs, timing against your debt, the tax treatment of the proceeds, who the real buyer pool is right now, and what you would do with the money the day after closing. A listing conversation that starts anywhere else is starting in the wrong place.

Sometimes the answer is don't sell yet — the Value Review exists to say so when the math says so. When a sale is right, the method is documented competition: honest pricing (as-is and as-could-be, both shown), tracked distribution so we know who is engaging, and offers run as a field rather than a queue.

The method has receipts. The Alessandro Shoppes story on our track record started at 78% occupancy — the kind of vacancy most listings apologize for. Priced two ways and marketed wide by the Cushman & Wakefield listing team Francisco served on, it drew a documented field of written offers and closed over ask.