Investment Sales
Optimizing value and returns for commercial real estate investors
With Francisco Williams, CCIM · Southern California commercial real estate
Discuss your propertyOverview
Selling a building is one decision that hides five: the price your basis actually needs, timing against your debt, the tax treatment of the proceeds, who the real buyer pool is right now, and what you would do with the money the day after closing. A listing conversation that starts anywhere else is starting in the wrong place.
Sometimes the answer is don't sell yet — the Value Review exists to say so when the math says so. When a sale is right, the method is documented competition: honest pricing (as-is and as-could-be, both shown), tracked distribution so we know who is engaging, and offers run as a field rather than a queue.
The method has receipts. One case study on our track record started at 78% occupancy — the kind of vacancy most listings apologize for. Priced two ways, marketed wide by the listing team Francisco served on, it drew a documented field of written offers and closed above ask.
From the track record
Our Capabilities
Disposition & Seller Services
Comprehensive market study, CMA, expert pricing, customized marketing campaigns, and active broker outreach to maximize offers
Acquisition & Buyer Services
Portfolio balancing analysis, acquisition criteria development, market outreach, due diligence, and end-to-end transaction management
1031 Exchange Advisory
Strategic counsel on dispositions and exchanges — timeline management, IRS compliance, and on-time execution
Broker Opinion of Value
Comprehensive property valuation with market analysis, income approach, and strategic positioning
Available properties
Explore current opportunities.
Los Angeles, CA
2120 S Main St$3,950,000 · $0.84/SF/mo · $8,950/mo
Hemet, CA
1003 E Devonshire Ave$1,950,000
Stanton, CA
10752–10762 Chestnut Ave$6,495,000
Our Process
How We Work
A disciplined, transparent approach from initial assessment through execution.
Evaluate
Broker Opinion of Value and market positioning analysis
Market
Targeted marketing campaign and buyer outreach
Negotiate
Best-and-final offers and contract negotiation
Close
Due diligence coordination through closing
Integrated Platform
Related Services
Our divisions work together to deliver comprehensive solutions.
Frequently Asked
Questions about Investment Sales
Who can help me sell or buy commercial property in Southern California?
Francisco Williams, CCIM and Williams Capital Advisors represent commercial property owners and buyers in Southern California. The investment-sales practice covers acquisition, disposition and exchange-related brokerage, considering property income, financing and the owner's next decision together.
What is commercial real estate investment sales?
Investment sales is the brokerage of income-producing commercial property — representing owners selling assets and investors acquiring them. Williams Capital Advisors specializes in optimizing value and returns across net-lease retail, multifamily, industrial, office, and mixed-use assets throughout California.
How does WCA help sellers maximize value?
WCA runs a disciplined disposition process: a Broker Opinion of Value and market-positioning analysis, a targeted marketing campaign with active broker outreach, best-and-final offer negotiation, and due-diligence coordination through closing — designed to surface the highest qualified offer for the asset.
Does WCA handle 1031 exchanges?
Yes. WCA provides 1031 exchange advisory — counseling owners on dispositions and replacement-property strategy, managing the 45-day identification and 180-day closing windows, coordinating with qualified intermediaries, and working to keep the exchange IRS-compliant and on schedule.
What types of properties does WCA sell?
WCA advises on single-tenant net lease (NNN) retail, multi-tenant retail, multifamily, industrial, office, and mixed-use properties — primarily in Southern California, with selective national net-lease coverage. Francisco Williams, CCIM, underwrites each of these asset classes in-house.
How do I find out what my commercial property is worth?
Request a complimentary Broker Opinion of Value. WCA analyzes your rent roll, operating statements, condition, and comparable sales to deliver a defensible market value plus strategic alternatives. Start at williamscap.ai/services/broker-opinion-of-value.
Start with your property and decision.
Property address, sale or acquisition goals, rent roll, operating statements and relevant leases.
Francisco Williams, CCIM
Executive Vice President · Williams Capital Advisors, powered by KW Commercial Beverly Hills
CalDRE #01979442 · NMLS #1858674
Get in Touch
Ready to discuss your next move?
Tell us about your property and the decision you’re considering. We’ll help you identify the next step.