Should you buy? Sell? Hold?
In today’s retail market, that question can cost you—or make you—a fortune. The difference comes down to timing, data, and expertise.
That’s where we come in.
We Find What Others Miss
Everyone chases the obvious deals. We don’t.
We hunt for undervalued properties with hidden upside. A tired strip center others overlook? We see a future medical complex. A vacant big-box? We see workforce housing.
One recent example: We helped a client snag a struggling retail center below replacement cost. Today, it’s being converted to medical offices—with returns that crush traditional retail.
We Know When to Sell
Sell too early, you leave money on the table. Too late, you watch value evaporate.
We track buyer demand daily. We spot when properties peak. And we run the math on a simple question: Will holding and improving beat selling and reinvesting?
One client took our advice to sell into a hot market. Result? 30% above their target price.
We Make Holding Pay
“Hold” doesn’t mean “ignore.”
Properties that sit still go backwards. We build plans that push value forward—phased upgrades, smarter tenants, prep for redevelopment.
Our hold strategies beat market appreciation. Consistently.
We Replace Guesswork With Data
No hunches. No gut feelings.
We track every comparable sale. We know which tenants are expanding. We follow infrastructure projects that move values.
You get facts. You make better calls.
We Show You the Numbers
What does each option actually mean for your wallet?
We model it out. Cash flow projections. Tax impacts. Opportunity costs. Worst-case and best-case scenarios.
You’ll see the full picture before you decide.
We Handle the Heavy Lifting
Buying, selling, refinancing—each one has a hundred moving parts.
We manage them all. Due diligence. Negotiations. Deal structure. Closing coordination.
Our broker, lender, and investor relationships? They become your advantage.
Ready to talk strategy?
(213) 880-8107 | francisco.williams@williamscap.ai | williamscapitaladvisors.com




