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Category: Retail Strategy & Repositioning

The \’Teflon Consumer\’: Why Spending Remains Strong Despite Pessimism

Americans say they're worried about the economy—yet they keep spending. This "Teflon Consumer" disconnect matters for retail property investors. While confidence surveys signal recession, discretionary spending grows 3%+ annually. The key? Focus on actual sales data and foot traffic, not headlines. But watch closely: not all consumers wear the same Teflon coating.
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